Chances are good that if you’ve pointed your browser at CARiD.com in the past it wasn’t to read an article. Up until today – as we launch a new editorial hub called CARiD Drive – you likely came to shop for a car part. After today, while I’d still love for you to shop from the literal millions of automotive SKUs in our unparalleled marketplace, you’ll also have the opportunity to, well, hang out for a bit.
CARiD Drive represents an increasingly rare thing today: a home for the types of storytelling that car people love, without twelve high-impact advertising units per “scroll” of your phone or laptop screen. If you’re reading a story about a Ford Maverick, you’re likely to see links to parts and accessories for Ford Mavericks, sure. What you won’t see are ads for jeggings, “how to build muscle over 50,” or a pop-up video player pimping a new show on Apple TV+.
(My team and I have been writing about cars, maintenance, modifications, and the like for about 50 years collectively, but if you need advice about TV shows we suggest you ask a friend.)
So Who Are We And Why Should You Care?
The truth is that the men and women (not AI robots, to be clear) who will create everything you will see, read, listen to, and watch on CARiD Drive, are to a person, infected with the same affliction that you likely suffer from: We’re addicted to cars.
I moved to a bigger house with a garage and three parking spaces, and I’m still regularly out of room in the driveway. Our managing editor and his significant other have a propensity for purchasing some of the most charming, least reliable vehicles we know of. The social media editor has a staggering obsession with wrecked Lotuses. The whole team owns, has owned, or is selling some kind of BMW. All of which means you’re in good company.
Like you, we care about rigged-out Tacomas and Bronco IIs on beadlocks and that Trooper you drove in high school. We like Triton F-150s and square body Chevys. We’re always kind of thinking about grabbing an old-lady-driven GMT800, throwing it on knobby tires and using it for weekend chores. You could talk us into a clean Samurai if it isn’t some small-block monster with a crazy lift.
Show Us Your Ride
In addition to telling you our car stories (and there will be many), we want to hear all of yours. You can find, follow, or DM us on Facebook, Instagram, X, Pinterest, YouTube, TikTok, Threads, and more. Or give us an old-fashioned email at tips@carid.com.
Send us your sleeper GTI, your caged Miata, or that Celica GT-S you built to destroy the local autocross guys. We want to hear the story of the 911 you bought when you were a kid, and sold when you didn’t have time for it, and just went for 80 grand on BaT. Tell us about the Supras, and Civics, and RX-7s you grew up with. Message us about the car you miss the most, and the project you’re working on tonight, and the one you’re shopping for next. Your stories are our stories, and vice versa.
Advice, Not A Sales Pitch
My boss forgot to put it in my contract that I have to sell you stuff, so I’m not gonna. You’ll read a lot on this site about products that we sell – stuff that’s new to market or exceptionally good or interesting in some way shape or form – but my job will be to give you the facts. Where parts beat the pants off the competition and where they fall short. The first thing I tell all of our experts, writers, and editors is to tell the truth, and eventually I hope you’ll trust this team to do just that.
You can also trust us to tell you what we think about the newest performance cars, trucks, off-roaders, and EVs on the planet. Every week we’ll be driving and reporting back on cars new to the market with notes about what we liked, loved, or hated and the receipts to back it up.
CARiD Drive is the product of a lot of planning and many, many hours of work, and it’s not even close to finished. We want to hear from you about the stories you’d like to see, features that work or don’t, your harshest critique or your honest praise. A website like this is ultimately only successful if our team is in dialogue with you, the reader. So stick around, come back tomorrow or next week, and drop us a line.
– Seyth Miersma, Editor in Chief, CARiD Drive
