Since 2005, DragonFire has been providing riders with premium side-by-side accessories made to set the trail on fire. Backed by a racing heritage that started at Baja and continues today, company proud to call selves hardcore and passionate offroad enthusiasts. Company premium accessories are untamed and uncompromising because they are designed, manufactured and sold by people who live the life. Riders can bring the heat with DragonFire products.
Company mission is to build a group of brands and businesses that are recognized for quality, performance and innovation to meet the demands of powersports enthusiasts.
Since 2000, Motorsport Aftermarket Group (MAG) has successfully acquired leading brands in the motorsport parts and accessories aftermarket. No other industry participant owns as many dominant brands. Each MAG company is a leader in its market segments.
The MAG companies enjoy long histories of leadership and innovation, some dating back to the 1960s. MAG’s businesses are operated worldwide and are focused on innovation, creative freedom and to be connected to their customers.
Company teams also work together in product design and development, marketing and advertising, and special events to take advantage of combined experience and resources. The MAG group office provides support in the areas of business development, finance, sourcing, information technology, sales, marketing and administration that is unmatched in the industry.
The passion of a Baja racer and true motorsports enthusiasts is what originally ignited DragonFire. Company roots remain firmly planted in racing, which continues to fuel passion for the sport. This provides us with the ability to showcase products under the most extreme conditions. However, over the years we have repositioned certain aspects of core business in order to tap into additional UTV market segments and remain the leader in UTV parts & accessories. Whether it is winning WORCS and GNCC titles or just exploring Baja, the passions evoked by driving a side-by-side are out of this world. This is the passion and enthusiasm that helped lay foundation and build DragonFire. Company mission is to share this passion for the sport with everyone we come in contact with and enable them to have the experience of a lifetime with the help of products.