Mintex Brake Pads

Mintex – a reputation for quality brakes that goes back to the very beginnings of the automotive industry. Times and automotive technology may have changed and evolved through the generations but Mintex’s commitment to safe braking has stood firm since 1908. Today, the company is proud to share its expertise and products with millions of drivers across the world. From Superminis to SUVs, Mintex is the name behind the brakes keeping families and motorsport champions safe every day.

TMD Friction is proud to present a new face for their iconic Mintex brand, building on the rich heritage of the Mintex name with a global roll out of new brand identity and packaging. The clever strapline ‘Braking With Tradition’ plays on words to reflect the company’s fundamental commitment to safer braking whilst alluding to a program of continuous product development that safely stops the cars of millions of families across the world.

Visually, the brand retains its strong red and white colour-ways but actually reverts to a type-face which is far truer to its early 20th century origins. The clean, strong and true vertical block type that will be adopted from this Autumn reinforces the brand values of Mintex. The new packaging will be adopted immediately for brake pads – shortly after for the other product groups – and also includes QR codes.